Do You Have A Marketing Plan?

Not having a marketing plan is like building a home without a blueprint, you may get the job done, but it will be completely by accident. I don’t know about you, but I don’t want to rely on an accident. I want a sound plan so I know what steps to take and when.

So how do you create a marketing plan that will work? You take from those that are successful and see how they have done it. No matter what your niche there is someone that has been there and done the ground work for you.

A good marketing plan must start with connections and the best way to make connections is with social websites such as Facebook, Twitter and LinkedIn. If you don’t have an account with these three I suggest you get one fast. Set up your profile on each as completely as you can. This should be step one for anyone with an online business and where you should start.

Any marketing plan for an online business also needs backlinks to make your presents stronger. The easiest way to get backlinks is from forums. Be sure to select one that is clearly in your niche. Look to your favorite search engine for forums that fit, then monitor them for a while to get a feel for them. Once you feel comfortable with it start a thread or post comments to thread that are already there.

With any marketing plan there must be strategy for getting traffic, either free or paid. Free traffic comes from search engines and SEO practices are responsible for your success here. Paid can be anything from PPC or banner ads. Either method will get you targeted traffic if done right and advertising is something that has to be included.

Keeping to your plan is something you have to commit to from its inception. If it is sound it will work, but you have to give it time. Once you have started you need to stay consistent. It has to do with branding, which is mostly about name or product recognition and included in every marketing plan I’ve seen that was effective.

Since it is so important to your success it must be carefully constructed, including not only getting traffic, but converting traffic. This is where copywriting comes in to play. If you don’t know much about copywriting I suggest you learn or put hiring a good copywriter in your budget.

Every online marketing plan should include:

  • An easy-to-navigate website
  • Identify your target audience
  • Strategize to get traffic to that site
  • Any ideas to brand your name or product
  • Identify your strengths and weaknesses
  • A budget to pay for advertising and copywriting
  • Look at areas that need to be outsourced
  • Develop the basics of marketing
  • Determine how to combat your competition
  • Prioritize your basic steps

Each and every year you need to review and reassess it. Scrutinize each facet of it to see what worked well and what did not. The strategies that work well should be analyzed to see why it worked and how to make it better. Also look at any way this strategy can be utilized in other areas of your marketing efforts.

The marketing plan is the lifeblood of a business. Its success is determined by the research done at the onset of the planning process. Correct evaluations are a must for its success.

A marketing plan that works well is a beauty to behold for the business owner. Sales and high profits are the reward. Before you do anything you need to assess the feasibility of the product and the best way to do this is by creating it as best you can.

If the marketing plan elements seem to fall into place after your research is done you will know you have a winner. If however your elements don’t seem to look all that promising you will know that you need to rethink your product to change it and make it more conducive before going on with the project.

Once you have a marketing plan you will see just how important it is and why you need to carefully construct it. The real needs of the business are dependent on the marketing plan.

Direct Marketing Or A Call To Action

Direct marketing is attractive to marketers because it calls for the consumer to take action, without the intervention of any kind of media. The other aspect of this type of marketing is that it sends messages directly to consumers. How often have we been watching TV and following an advertisement we are called to take action by dialing a toll-free telephone number or to visit a website. This aspect of direct marketing places more emphasis on the response from consumers, regardless of the medium selection and how it is delivered. Direct marketing is attractive to many marketers primarily due to the positive effect can be measured directly. There are benefits and drawbacks to this type of marketing.

Due to the fact that there is a positive effect it can generate, direct marketing is attractive to many marketers. If, for example, the marketer sends out a million solicitations by mail, it is possible that ten thousand customers can be tracked as having responded to the promotion. What the marketer benefits from is that they can say that the campaign led directly to the responses. The negative results cannot be measured as easily. Those results are vague and indeterminate since the number of recipients who were offended by the junk mail or spam, cannot be as easily measured. For this reason, it has been a challenge to measure responses and results. While this form of marketing is liked by the marketer, some direct marketing efforts have not been well received due to generating unwanted solicitations. Many times direct mail is irrelevant to the recipient and regarded as junk mail as unwanted emails since they are considered spam.

Many marketing companies have found that while they may have begun as a direct marketing company, they have had to diversify to offer integrated marketing. This diversification is largely due to the declining of budgets and the increase of audiences. By expanding their package of marketing communications, these agencies can offer more than directing marketing but also cover digital, events and advertising, to name a few.

By calling a consumer to take action can on many different forms, direct mailing takes on many different forms. Those forms are direct mail, which is sometime considered and is junk mail. Paper mail is delivered to postal customers in a given area. Another form is telemarketing in which telemarketers contact consumers by telephone. This form has met with some unpopularity in cold-call advertising, and in turn, led to the “no-call lists.” The next form is email marketing, which may have surpassed telemarketing, but has also led to a greater concern is spam. The next form is leaflet distribution, which generally targets the local consumer to a given area. This form tends to be popular with fast food industries, and other local businesses. Broadcast faxing is now less popular due to the fact that it is now illegal in the United States. Other forms of direct marketing has been the emergence of voice mail marketing, couponing, direct response television marketing-the birth of the infomercial, direct selling-companies such as, Tupperware, and lastly, integrated campaigns, which is the blend of several different marketing forms.

RESOURCES

http://en.wikipedia.org/wiki/Direct_marketing

The Importance of Marketing is Outlined in the Staircase Marketing Concept

The power of the internet is the ability to communicate across multiple boundaries to individuals anywhere. The real question then as a marketer is, what is your message and how to structure it effectively to be heard? Sure you can offer an ethical bribe, providing free stuff on your site to gather names, an effective way to get people to opt-in to your list, but after awhile, free stuff has the value of – well free. Many people have multiples of free stuff on their hard-drives getting used sparingly, or most likely, forgotten.

Aren’t you glad to have the free stuff on yours?

To better understand laying out your marketing plan, define it with a unique marketing term, one that can be very identifiable and understandable. “Staircase Marketing Concept” is an effective marketing term that is simple to understand. To follow, think of a staircase, a few steps to a landing area and then slightly changes direction, a few more steps to another landing area and so forth. Ultimately there is a top landing area which is the ‘WHY’, your final business goal.

Each landing area represents an intermediate goal needing to be reached within your marketing strategy to move your Network Marketing business forward. The steps are individual tasks that you must accomplish to reach each intermediate goal.

Internet marketing terms are plentiful and the Staircase Marketing Concept is one that can be easily comprehended, implemented and passed on to group members. Even if you are a beginning marketer, you can conceive of a plan to get from one point to the next.

Your marketing plan requires certain elements be accomplished no matter your location; a brick and mortar building located on a street corner or an internet business. You need 3 basics; a message, an effective communication channel, and hungry traffic.

The key to preparing a Staircase Marketing Concept is identifying the early landing areas to reach and each step to reach them. Organize them based on importance and take action. As you reach each one, celebrate the achievement. Working on your own out of your house can be lonely. Celebrating the small victories you reach along the way helps with motivating yourself on to the next landing area.

Each celebration could be a stand up and yell or walk around the block or just get away from the computer for 5 minutes.

Allow yourself a victory dance.

When you reach a larger landing area (goal), celebrate on a slightly larger scale. Remember what it took to get there, the milestone you have reached, and provide a relative celebration. This is a powerful motivator, one you can teach to your group so they get the same feelings of accomplishment.

Remember that Network Marketing is about communication. Building a successful Network Marketing business requires work, a structured plan such as the Staircase Marketing Concept, and a group that can celebrate their accomplishments together, no matter how big or small, will create a strong group. You want a strong group for retention purposes so celebrate their victories.

Allow them to celebrate yours. The trust you need will be returned stronger and your assistance to them will be gladly accepted, assisting in the growth of the group. Everybody wins within the group and each member passes along these positive encouragements to their group, on down the line.

What a positive way to better yourself and reach that top landing on the Staircase Marketing Concept path to financial freedom.

Marketing Products Online – 6 Ways To Increase Sales

1. Proper Basics

To successfully market products online, you need 2 things: a website (or blog) where you sell your products, and traffic (visitors). WARNING, your website or blog is something you will want to buy. It is not recommend to get a free one as the owners can delete or make changes to your site at any time. You need complete control over yourself and your product promotion, and owning your website is essential. For the web design or layout; see what other online marketers in your niche are doing to promote their products, and learn from them. The best design is popular design. Associate and link with people marketing the same products as you are online. That will create an image for yourself, which can eventually result in recommendations about you, and long term traffic for your promotions and products.

2. Promote Using Facebook and Twitter

This is great to let people know about you, your site, and/or what you are promoting. Provide links. There are easy and advanced strategies to set up your Facebook page and ‘like’ strategies to get lots of visitors from Facebook to your website. Twitter messages and Facebook combined can get the word out about the products you’re marketing online, and give you an initial burst of decent traffic.

3. Marketing Your Product Online Through Articles

Write short articles of around 450 words that target search-engine-friendly keywords related your product/niche where you give tips, advise, and helpful information within the niche – then directing the readers to your website through links in the article. Submit the articles to online article directories which already get traffic and rank high in the search engines. The more articles you have submitted on these article directories, the more traffic will your website get, and you will be more successful in marketing your products online.

4. Market Products Online Using YouTube

This strategy is really powerful. Although you can (and should) market yourself in the videos, you can create reviews on power-point presentations on future product launches of other marketers in your niche, record them, and post them on YouTube. At the end of the video you redirect them to your own website through the link at the bottom of the video. See thousands of visitors and buyers coming by simply marketing your products with this strategy.

5. Advertise Your Products Online

There are lots of misconceptions on how to properly market online using advertising, and most people do it incorrectly. However, it is very cheap and when done correctly; you can generate crazy amounts of sales.

6. Increase Sales By Learning From an Expert

If you want more sales through your marketing of products online, whether it’s your own or someone else’s product – you must learn from the best. Get an expert to walk you through the process, while watching his screen and following along, and make money as you progress.