Develop an MLM Marketing Plan

Most people that start a venture in network marketing do not succeed. I am not trying to start off with bad news it is just a fact of the business. I personally believe that one of the main reasons that most people fail is that they never took the time to develop an MLM marketing plan. This is actually true of just about all business models.

I know that most new recruits are told to make that first list quickly and introduce everyone you know to the opportunity. This is the basic old school marketing plan for MLM and it is no longer practical. The problem is this sets the new recruits up to be rejected by people they actually care about, and continuous rejection usually results in the newbie quitting before they ever got very deep into the business.

Okay, now for the good news. Thanks to the internet, everyone now has access to the global economy. Also through the use of lead generation pages, niche websites, social networking, video marketing, and much more, it is actually relatively easy to introduce your opportunity to the global market and have those that are interested contact you. Yes, people interested in the opportunity actually contact you. This is called warm prospecting or warm recruiting because those that contact you are already interested you just have to close the deal and help them get started.

Now for the good stuff. I am going to tell you how to set up a modern MLM marketing plan that actually works for you 24 hours a day 7 days a week.

The first thing is to find a high quality network marketed product or service that you can be passionate about. Being passionate about it makes it much easier to stick with long enough to really learn about it and see the benefits. Your passion will be felt by those you talk to about your opportunity. Personally I am passionate about health and nutrition. That is why I market what I consider to be the highest quality nutritional products available.

Next determine who your market really is. You may end up having two market demographics: one for the product and one for the opportunity. Develop a market plan for each demographic. Not everyone is an entrepreneur but they may still be interested in the product. This is why quality is key. The product has to be able to stand on its own without the opportunity. Not everyone is going to be interested in the product. Try to narrow down the demographics of those that would be interested so that you can communicate more receptively with your market.

Finally, get online. This is the most essential part of the MLM marketing plan. There are just so many ways to get a product and opportunity in front of thousands of people and create interest. The key here is to use a website or lead capture page to funnel traffic to using multiple marketing channels. This website or lead capture page needs to provide enough information to get the prospect interested enough to fill out a contact form or call you.

The multiple marketing channels that I am talking about are article marketing, forum marketing, pay per click marketing, social network marketing, business card marketing, blogs and video marketing.

Determine the following and hold yourself accountable:

  • How many articles you are going to write each week?
  • How often you are going to update your social networking fan page?
  • How many posts will you blog each week?
  • How many business cards will you give out each day?
  • How many instructional videos will you create each month?

Now that the marketing side of the plan is established decide how you are going to fallow up with leads. What information will you be providing on the fist contact? How long will you wait for the second contact and close? What do you need from the prospect to get them started? Are they interested in being a customer or team member?

You get the point. When a warm prospect contacts you, know ahead of time what you are going to do. It may take some time and a little trial and error to really get this part down but the idea is to have a plan. It is okay to modify that plan when need be but it is much easier to take action when you have a plan to stick to.

Here is the most important thing. Once you have created your plan, share it with everyone in your network. The only way to become successful in network marketing is to help others become successful.

It is easy to see how important it is to have a plan. Always remember… Those that do not have a plan, plan to fail.

Market Research – Why It Should Be Considered Before/During Prior Art Search

An invention is a set of ideas and thoughts to ease the way people perform their daily tasks. An Inventor can be a business or an individual who has an objective behind the invention. A lot of money is required to present the invention to the world, thus, investors who find it interesting fund the R & D operations.

The invention process is very wide. There is no fix time when an invention is converted into useful products. It can take 5, 10 years or even more. The R & D department performs a series of operations one after another – describing the business vision, creating strategies, describing the R & D processes, identifying resources, and drafting designs. The R & D teams comprehensively study all areas of the invention, collect different ideas, which are then combined to build products and services. Thus, the research to development of invention comprises a wide range of processes, which need thousands or millions of dollars.

Patenting an invention

An invention is patented to prevent it from being theft by others. The inventor can restrict individuals and companies from using his/her invention for making or selling products during its life. When filing a patent application, the inventor needs to mention a set of claims, which he/she should choose carefully. So, it is recommended to know the market trends, new technologies, applications, etc. at the time of performing the R & D operations, which will help in getting great claims.

An invention can only be patented if it doesn’t contain any part of the previously patented technology and meet certain uniqueness standards. To find if your invention is already known or not, prior art search is conducted. The innovator can do prior art search on his/her own, or hire an expert for this purpose.

What is prior art search?

Prior art search can be defined as collecting information about the technologies associated with the invention. It’s main objective is to know whether the invention is patentable or not. Sources of prior art search include previous patents, filed patents, scientific reports, research papers, textbooks, newspapers, journals, and internet publications. There are many inventions that are never used in products and services, and these should also be considered during the patent filing process. On the internet, a wide range of tools are available that can help you conduct an efficient prior art search.

Prior art search can provide details about previous inventions in the field, new products and services, etc. It prevents reinventing the already existing inventions. With this, the R & D department can know the already existing technologies, and focus the activities, processes, and tasks to innovate them or research the new ones.

Know the market well before conducting prior art search

The main objective is to get the invention patented with broadest possible claims. Prior art search collects existing knowledge in the fields that belong to the invention. But, this is not enough. One should know the market and companies that are already working on the technologies the invention is based, which will help in choosing the right areas for R & D.

Patent filing is a broad process, and a little wrong move can convert into a big mistake. Thus, from planning to execution, every step should be put wisely. Before going for prior art search, it is important to know the markets in which the invention can bring revolution in, current market trends to focus on, activities of competitors, etc. All these details can be obtained through market research. Thus, it is recommended to conduct a market research first to know the technologies trending in the market.

Why market research?

Market research can help in proper utilization of all the elements of an invention. It provides comprehensive analysis of different markets associated with the invention, patent environment, and existing and future products. Thus, market research can add value to the research and development operations, making them more advanced.

There are many reasons why the inventor should consider market research before starting R & D operations and prior art search. Please have a look at them –

Detailed information about the markets:

Market research reports not only provide information about different markets that belong to the area of invention, but also tell the top active markets. Suppose, an invention can be used in manufacturing products in 10 different industries, out of which 7 are in the growing phase. Thus, there is need to spend extra time and money to obtain patents in these 7 industries to get maximum ROI. Thus, market research reports can suggest you the right industries to continue research and build products.

Competitor analysis:

To emerge as a leading player in the market, it is necessary to know the activities of competitors. With market research reports, the inventor can get in-depth understanding of his/her competitors, technologies they are working on, and their existing and upcoming products and services. Thus, the R & D department can broaden their research to the areas untouched by the competitors.

Helps in patent drafting:

Patent drafter is the person who can help you get a patent with great claims. With extensive knowledge of market trends, active industries, and customer needs, he can write broadest patent claims possible. Thus, with market research reports, your patent drafter can prepare a clear, accurate patent application, and your get a patent, which will have great market value, and you can earn a lot from it.

Top players:

Market research reports provide information about the top companies using the technologies similar to that of the invention. This makes easy to know how advanced the invention is, the technologies that can be innovated, and how to plan R & D processes. After obtaining the patent with significant claims, the inventor can contact the top companies for business partnerships or licensing.

I Love Chocolate Marketing Concepts: Passionate Invigorating Strategies Bring Satisfying Prosperity

Decadent! Positively sinful, delicious chocolate offers a marketing concept that rocks the road to wealth and prosperity. When you get passionate about marketing your product, you share the flavor and concept with valuable clients and consumers, bringing them closer to the brink of exposure to your delicious treasure.

I love chocolate because it soothes the soul.

The rich decadent flavor of chocolate brings satisfaction to new highs with adrenaline increasing snap. The simple joy of chocolate enriches life. It is impossible to nibble on chocolate and feel sad or bad about your life and who you are. Chocolate brings a wealth of energy to your life. The value of good chocolate is immeasurable.

I love marketing because it breaths life into business.

Marketing reveals the value of a product or service. When you put together a marketing plan for your business and set out to fulfill that plan, you gain ground and find success. Marketing is the wealth of activity that brings prosperity to your business. The value of marketing your business is measurable in profits.

I love productive concepts because they breed enthusiasm.

Concepts encapsulate an idea making it viable and useful. With conceptual understanding of any idea comes distinct steps set into action that will enable you to achieve a goal at the end of the project. As concepts develop, enthusiasm grows and we become passionate about a project, giving wings of flight to the energy necessary for accomplishment. Concepts bring measurable profitability to your business.

Chocolate marketing concepts enrich the presentation of a product or service, creating dynamic energy in a paradigm of success. If you want to succeed abundantly, add chocolate marketing concepts to your visualization of success. The energy gained will rock your business strategies with triumph.

Tips For Evaluating Affiliate Marketing Product

It is indeed one of the quickest ways of making money. Yes, we are talking about the affiliate marketing software. It helps aspiring internet marketers to reach out to their prospective client base and promote their products.

Once the aspiring internet marketer chooses any particular online marketing niche, the next important thing that he needs to do is choose the product. If you conduct research on the affiliate programs, you will come across a list of products.

Given below are few tips on how you can compare different products for internet marketing:

· Find out about the merchant. Ensure that the merchant is of good repute and preferably has no complaints against his service. If at all there is a complaint, then they should be very few. Also, find out if there is any negative review against his product. It is, however, important that you read the whole review, as though some reviews may look negative, but they are actually promoting the product.

· Next, look out if the affiliate product also offers other promotional materials. It is rather a common practise for internet marketing products to provide ads, promotional materials like newsletters and brand-able e-books and other products which can be used to promote the web marketing product. If these products are being offered, then make sure that you evaluate their quality.

· Check if the product will give you credit for the sale if a prospective buyer buys the product later. It is rather common for a person to consider the purchase of a product, look for alternatives all around the market and then come back to buy the same product. Also, check if there is a newsletter sign up in the sales letter. If yes, then only will your affiliate identification be carried through.

· Next, you need to check if the prospective client signs for the newsletter and later buys the product through the newsletter, to who that sale will be accredited to. You get these details from the program manager. But there is another way. You can enter the site through an affiliate link and then also sign up for the newsletter. You can buy an evaluation copy using the newsletter link and check if the sale is accredited in a proper manner.

· It is important that there is customer information available. You can generate further sales through the same customer by sending further offers and ‘thank you’ notes which help develop customer loyalty. If you do not have the email address of the client, you may end up losing the customer to someone else. Thus, you will have to begin the complete sales process with a new customer. This is why many times you will come across internet marketers who offer 100% commission on a particular product.

You will find that a great product may not always fulfil all these criteria, but with some extra effort it can still be a good product.